What's new in the RMA membership plan?

Thinking about signing up for an RMA membership plan? Here’s a breakdown of all the exclusive content, OnDemand footage, and templates we’ve added to our membership plans. It’s updated every month, and it could alllll be yours. 👇

Don’t miss out – join the club.

November 2024

Exclusive articles

Data-driven AI: Your marketing superpower | Atlan

How ABM can drive results and power your marketing career | Tyk

Ten tips to uplevel your leadership | Microsoft

OnDemand

Email Marketing Summit | Exclusive insights from the likes of NBCUniversal, CBIZ, and ROLLER Software

Templates and frameworks

Product launch post-mortem template

Marketing metrics framework


October 2024

Reports/eBooks

The Marketing Attribution eBook

Exclusive articles

Navigating consumer uncertainty: How brands can build trust | Visa

Mechanisms to improve your productivity and gain back your time | AWS

OnDemand

AI for Marketers Summit, San Francisco | Get exclusive insights from marketing pros at the likes of U-Haul, Cisco, Headspace, and Adobe.

MarOps Summit | Discover best practices and take away proven tactics from experts at Guidewire Software, Apptio, and more.

Templates and frameworks

General marketing board reporting template

SEO strategy framework


September 2024

Exclusive articles

Transitioning from lead generation to demand generation: A case study | Endor Labs

How to build a marketing mix that drives results | The Toubes Agency

Templates and frameworks

CI for marketing: Competitive positioning reference doc

Advocacy strategy template


August 2024

Exclusive articles

Boost marketing impact and job satisfaction by 25% with AI | Brighton Jones

How to present confidently (even when you're not!) | Salesforce

Templates & frameworks

AARRR model framework

Competitive analysis framework


July 2024

Exclusive articles

Ideal customers, ideal messaging: Getting started with ICPs | Prismforce

How to craft a sales pitch that wins | Ambient Strategy

Templates & frameworks

Marketing calendar

Competitor comparison chart


June 2024

Exclusive content

The ROI of content marketing | Datarails

Persona marketing to maximize B2B sales results | DATAMARK Inc.

Templates & frameworks

Empathy map template

Customer advocacy program blueprint

OnDemand

ABM Summit, Virtual | Catch up with all sessions from the ABM Summit, including Adobe, LinkedIn, Salesforce, and more.


May 2024

Exclusive content

Connecting data effectively to understand customers’ needs and drive personalization | Visa

Managing marketing operations: Building the airplane as you're flying | Ekco

Templates & frameworks

Follow-up emails

Trend analysis framework

OnDemand

#Demand24, Denver | Catch up with all sessions from the Revenue Marketing Summit in London, including Dell, LinkedIn, S&P Global, Kayak, and more.

Reports & eBooks

Growth marketing that scales: A practical guide | eBook


April 2024

Exclusive content

AI in marketing: A paradigm shift | IBM
Why most B2B marketers don't know what they're doing | Dreamdata

Templates & frameworks

Market research ideas

Marketing mix framework

OnDemand

Revenue Marketing Summit, London | Catch up with all sessions from the Revenue Marketing Summit in London, including Uber, Pinterest, Visa, and more.

#Demand24, Denver | Catch up with all sessions from the Revenue Marketing Summit in London, including Dell, LinkedIn, S&P Global, Kayak, and more.


March 2024

Exclusive content

From acquisition to advocacy: Unlocking the power of lifetime customer value | LinkedIn

Is AI coming for my job? | HSBC

Templates & frameworks

Value proposition slidedeck

Stakeholder feedback and improvement log

OnDemand

Revenue Marketing Summit, San Francisco | Catch up with all sessions from the Revenue Marketing Summit in San Francisco, including Autodesk, LinkedIn, JLL, and more.


February 2024

Exclusive content

Unlocking the power of AI: Revolutionizing marketing strategies for success | Autodesk

The powerful alliance of design thinking and RevOps | JLL

Templates & frameworks

CAB email invite template

Pricing strategies framework

OnDemand

Revenue Marketing Summit, Virtual | Catch up with all sessions from the Revenue Marketing Summit Virtual, J.P Morgan, Visa, G2, and HSBC.


January 2024

Reports

Revenue Marketing Ones to Watch 2024

Exclusive content

That sounds good: Audio creativity as a revenue driver | Spotify

The next generation of ABM for sales and marketing | DistillerSR

Templates & frameworks

Campaign planning template

Brand positioning template


December 2023

Exclusive content

Driving demand during uncertain times: Top 10 ways to innovate your marketing strategy today | Amazon

From trash to treasure: How to create thought leaders | Toolio

Investing in the right MarTech to fix your marketing and sales team alignment | Human Interest

Templates & frameworks

Win/loss interview questions

A/B testing template

OnDemand

Revenue Marketing Summit, London | Catch up with all sessions from the Revenue Marketing Summit in London, including Sterling Bank Plc, Pinterest, BBC Maestro, Ezra, and more.


November 2023

Reports

Revenue Marketing Tools of Choice 2023

Exclusive content

How marketing SDRs can 6x marketing's time-to-revenue | Kochava

Improve revenue win rates through competitive intelligence | Dell

Templates & frameworks

B2C buyer persona example and template

Steps to closing the deal checklist

OnDemand

Revenue Marketing Summit, Denver | Catch up with all sessions from the Revenue Marketing Summit in Denver, including Slack, Spotify, Dandy, and more.


October 2023

Exclusive content

5 steps to maximize revenue using media mix modeling | Autodesk

Templates & frameworks

Whitepaper template

Customer feedback questions

OnDemand

Revenue Marketing Summit, Las Vegas | Catch up with all sessions from the Revenue Marketing Summit in Las Vegas, including Autodesk, Princess Cruises, GoDaddy, and more.


September 2023

Exclusive content

How brand drives revenue | HSBC

Navigating imposter syndrome | Talentful

Templates & frameworks

General marketing board reporting template

Customer advocacy template

OnDemand

Revenue Marketing Summit, San Francisco | Catch up with all sessions from the Revenue Marketing Summit in San Francisco including sights from Meta, LinkedIn, Trulioo, and more.


August 2023

eBook

From Data to Dollars: How Generative AI Transforms Revenue, Digital, and Growth Marketing

Exclusive content

Connecting with B2B buyers: Using category entry points to drive brand sales | LinkedIn

Scaling your business with Revenue Operations | Adobe

Templates & frameworks

Pricing increase template

Sales script


July 2023

Exclusive content

5 key trends to boost customer experience in 2023 | SecurityHQ

Why the future of marketing is cross-functional and customer-obsessed | Veriff and Panaseer

Templates & frameworks

Lead generation objectives tracking

CAB strategy one-pager


June 2023

Reports

State of Revenue Marketing Report 2023

Exclusive content

Engage, convert, retain: Understanding and identifying your customers | heycar, Indeed, Pleo, and Superscript

The benefits and challenges of aligning the sales and marketing team | SecurityHQ, Mollie, Ably, and Klaviyo

Templates & frameworks

Voice of the Customer strategy framework

Content quality checklist

OnDemand

Revenue Marketing Festival, June 2023 | Catch up with all sessions from the Revenue Marketing Festival with insights from HSBC, Visa, G2, and more.

Revenue Marketing Summit, Seattle, June 2023 | Catch up with all sessions from the Revenue Marketing Summit in Seattle including sights from Amazon, Mastercard, Reddit, and more.


May 2023

Exclusive content

The $60 million tweak: Creating a successful culture of experimentation | LinkedIn

Account-based marketing at LSEG | London Stock Exchange Group

Templates & frameworks

ABM account tiers framework

Value proposition research questions


April 2023

Playbooks

ABM Playbook

Exclusive content

How to build high-functioning teams | HSBC, MotorK, and Talentful

The battle between sales and marketing - is there a winner? | Transfix, Better & Better, and FutureMethod

Templates & frameworks

Churn rate prediction framework

Content mapping template

OnDemand

Revenue Marketing Summit, Denver | Catch up with all sessions from Revenue Marketing Summit, Denver with insights from Slack, Google, Amazon, Dell, and more.


March 2023

Exclusive content

How to build and structure your teams to drive revenue and business growth

Myths debunked – Separating facts from fads in demand generation

Templates & frameworks

Content mapping template

Win/loss email invite templates


February 2023

Exclusive content

Driving revenue with technical SEO

Building a solid revenue marketing strategy

Templates & frameworks

Case study outline

Customer journey map


January 2023

Reports

Ones to Watch 2023

Exclusive content

Three for 2023: The essential content strategies to drive brand partnerships in 2023

Owning your marketing superpower

Templates & frameworks

Daily standup template


December 2022

Reports

State of Revenue Marketing 2022

Exclusive content

Building B2B buyer-driven digital experiences

Driving brand loyalty and customer satisfaction

The biggest variable for growth you're not optimizing for: the growth lead

OnDemand

Revenue Marketing Summit New York, 2022

Templates & frameworks

The TEAM framework


November 2022

Playbooks

Marketing and Sales Alignment

Exclusive content

Unlock greater value from marketing technologies

How to build a better brand with storytelling

Templates & frameworks

Customer case study questions


October 2022

Exclusive content

How to win with brand

Marketing in an ever-changing market

How to nail demand generation

OnDemand

Revenue Marketing Festival London, 2022

Templates & frameworks

Account research template

Battlecard template


September 2022

Exclusive content

Winning the battle between sales and marketing

Spearheading revenue marketing

OnDemand

B2B Big Shots

Templates & frameworks

Tone of voice template

GTM template


August 2022

Exclusive content

Closing the gap between revenue teams

How to adapt your revenue engine

Upgrading your email experience in the new digital era

OnDemand

B2B Marketing Festival

Templates & frameworks

Sales email templates

Revenue goals worksheet


July 2022

Reports

State of B2B branding 2022

Exclusive content

Email tech stacks

Creating a global scalable content marketing strategy

Data-driven storytelling that actually resonates

OnDemand

Developer Marketing Summit

Customer Marketing Summit

Templates & frameworks

Upselling email templates

B2B Value proposition template