Email marketing

Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more....

Master the art of subject lines that grab attention and boost click-through rates with our expert guide....

Emails are ideal for communicating your brand's mission, highlighting your value proposition, and turning subscribers into loyal fans. But for this to happen, you need to build every email campaign with a specific goal in mind....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results....

This article is based on a B2B Big Shots panel discussion about choosing the right email tech stack....

T-shaped marketers are marketing specialists with a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how email marketers can become t-shaped by broadening their marketing skill set....

If you’re not grabbing your cross-sell opportunities with both hands, your business’ bottom line could be missing out. So, to help you on your way, we’ve created three proven cross-sell templates for you to tweak and use....

Why are welcome emails so important, we hear you ask? Well, if they’re done right, they engage new customers straight away, prompt recipients to start the next stage of their journey, and provide a platform to follow up on any value propositions you promised...