Team alignment

It's no secret that a well-aligned sales and marketing team can be the driving force behind a company's success. But how do you navigate the benefits and challenges of uniting these two powerhouse departments?...

Revenue enablement is the process of efficiently acquiring and retaining customers while maximizing revenue at every stage of their journey with your business....

The battle between sales and marketing has been raging for years. Is it a case of one team winning, or is it more of a symbiotic relationship?...

If revenue generation is critical for the survival and health of a company, then why are so many companies not reaching their revenue goals? That's the topic of discussion for this episode of Let's Talk Revenue Marketing....

Originally a talk at our Revenue Marketing Festival, read about how our expert panel build and structure their teams to drive revenue and business growth....

When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....

Our State of Revenue Marketing report is packed full of data. In this preview, we share some findings related to the state of marketing and sales alignment....

It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook....

It’s a battle as old as time…sales vs marketing: the showdown to end all showdowns. In this episode of our podcast, we tackle smarketing....

Many organizations struggle to get their marketing and sales teams aligned. That's why we're delighted to introduce our Marketing and Sales Alignment Playbook!...

At SEC's Chief Revenue Officer Summit in September 2021, industry leaders from around the world shared their knowledge. One of the top talks of the week was a panel discussion all about communication gaps between revenue-generating teams....

The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....

Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams and align customer-facing teams....

Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....