Members-only Team alignment The current state of marketing and sales alignment Our State of Revenue Marketing report is packed full of data. In this preview, we share some findings related to the state of marketing and sales alignment....
Members-only Team alignment Marketing and sales alignment: KPIs and integrated funnel It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook....
Members-only Team alignment Winning the battle between marketing and sales The classic battle between sales and marketing. It’s a problem that plagues many organizations but one that is rarely addressed. Our panelists discuss how they navigate their relationship with sales and their tips for keeping the peace....
Members-only Team alignment Closing the gap between revenue teams Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams and align customer-facing teams....
Members-only Data and analytics Building a marketing stack Genson Glier, COO of TogetherAI, takes a deep dive into the world of marketing stacks, what they are, why they’re important, and how to build one for your business....
Members-only Team alignment The art of the elevator pitch Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....