Social media marketing

Social media can be a useful tool to present your brand personality and build connections with your clients and customers. Some popular social media networks for B2B include LinkedIn, Facebook, Twitter, and Instagram.

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LinkedIn: More than your CV and a boring business card

LinkedIn can help you grow, learn, and meet new people. But by fully utilizing your profile, you can show your customers what your value proposition is....

Social media marketer's guide to becoming a t-shaped marketer

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Social media marketing

Social media marketer's guide to becoming a t-shaped marketer

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how social media marketers can become t-shaped by broadening their marketing skill set....

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Social media marketing

How to align social campaigns with brand personas

We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?...

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Social media marketing

Setting up your brand's LinkedIn page for success

If you want to increase the number of leads you are getting from social media, homing in on your brand's LinkedIn profile or creating one, if you haven't already, is definitely the way to go....

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Social media marketing

Is it time for your B2B brand to be on TikTok?

When it comes to a popular social media network, it’s pretty much inevitable that someone asks “can we do B2B marketing on that?”. TikTok is no different and that's what we're looking at in this article....

Measuring success: Identifying quality KPIs for B2B social marketing

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Social media marketing

Measuring success: Identifying quality KPIs for B2B social marketing

What makes an effective social media KPI? What kinds of metrics should you be looking for?...