Members-only Data and analytics Attribution 2.0: The solution to ROAS measurement In this three-part series, Max Kremer outlines the challenges of accurately measuring the return on your digital marketing efforts....
Members-only Performance marketing How to build a marketing mix that drives results Struggling with underperforming marketing channels? Never fear. Aaron Cullers is here to share his framework for selecting, evaluating, and optimizing tactics to meet your goals – helping you create a marketing mix that works for you and your buyers....
Members-only Segmentation The importance of personalization in digital marketing (with examples) Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....
Members-only Careers The key skills needed for revenue marketing success Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth....
Members-only Data and analytics The role of marketing operations (MarOps) in driving revenue growth Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....
Members-only Digital marketing & advertising How to negotiate your marketing budget Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....
Members-only Performance marketing A comprehensive guide to marketing spend optimization Focusing on data-driven strategies, demand generation, and conversion optimization are paramount for marketers navigating the challenges of a reduced marketing budget and increased scrutiny on spend....
Members-only Digital marketing & advertising A 5 step approach to media mix modeling and optimization Learn how Autodesk leveraged data and analytics to optimize its marketing mix globally, with real-world use cases, results, and a 5 step approach....
Members-only Brand strategy How the right brand strategy can drive performance marketing Boost revenue growth! Link branding with performance marketing using data. Show branding drives financial success....
Members-only Growth marketing Anuj Adhiya on how to optimize for growth We spoke to the fantastic Anuj Adhiya, author of 'Growth Hacking for Dummies', on how to optimize growth in a measurable, valuable way....
