Martech

Discover how leading marketers are pursuing the safe and effective implementation of AI in their marketing operations....

You can use bulk SMS to promote your products and services, announce discounts, sales, or offers, send reminders or alerts, share personalized messages, like birthday greetings, and so much more....

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

Learn the essentials of setting up an effective marketing attribution system, whether you're adopting a DIY approach or leveraging platforms....

With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size....

Learn the implications of marketing technology on the business landscape, and their overarching impact on revenue generation....

Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing....

Learn how to seamlessly migrate your web properties from Universal Analytics to GA4 and expand your revenue generation. Read more....

With the right MarTech stack, businesses can use marketing automation to maximize their revenue potential. Here are just some of the ways you can leverage marketing automation to increase revenue....

Our State of Revenue Marketing report is packed full of data. In this preview, we share findings related to MarTech use....

MarTech plays a crucial role in marketing. In this episode of Let’s Talk Revenue Marketing, we’re exploring all things MarTech with Paul Sweeney and Eric Murphy....

Genson Glier, COO of TogetherAI, takes a deep dive into the world of marketing stacks, what they are, why they’re important, and how to build one for your business....

Some B2B marketers have the luxury of a design team to take care of all their visuals, others wear many, many hats, and one of them at some point or another will be that of a graphic designer....