Members-only Leadership Team CFO and CMO: Maximizing data to weather downturns When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend....
Members-only Leadership A CMO's marketing hiring priorities for a post-pandemic world With a lot of the world moving into a “post-pandemic world”, many CMOs might be struggling to identify what roles to prioritize. Here's some guidance....
Members-only Leadership Marketing inside out: Put your team first Think marketing is all about your customers? According to Tim Parkin, you're thinking about it all wrong. Instead, you need to be looking inwards....
Members-only Leadership What does your CEO really care about? What does your CEO care about? It's not the number of leads created - they're not a reliable KPI for businesses. The goal is to create SQLs....
