Growth marketing

Proper automation of campaign setup governance can help marketers see exactly the prize they are missing, elevating media execution to become a brand’s most strategic pillar....

Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....

So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....

Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact....

CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more....

Austin Beveridge shares his experience as the "Growth guy" at Bolt, and how he's applying those lessons as Head of Marketing at Arc Technologies....

We spoke to the fantastic Anuj Adhiya, author of 'Growth Hacking for Dummies', on how to optimize growth in a measurable, valuable way....