Events marketing

Events, whether virtual or physical, play an important role in revenue marketing. They're great for showing off your brand and generating and nurturing leads.

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Event-driven marketing: How to turn attendee engagement into revenue

Event marketing is a strategic way of fostering brand awareness, engaging directly with audiences, and driving meaningful business outcomes....

How to build an experiential marketing strategy (with examples)

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Field marketing

How to build an experiential marketing strategy (with examples)

Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories....

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Events marketing

What is B2B events marketing? Your complete guide

Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....

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infographics

Top event marketing strategies

With the right event marketing strategies, you can target the right audience, gain their attention, and generate excitement. This infographic takes you through how to do exactly that....

B2B Big Shots Speaker Spotlight: Div Manickam

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Events marketing

B2B Big Shots Speaker Spotlight: Div Manickam

We caught up with Div Manickam, ahead of her panel discussion on Creating a Scalable Global Content Marketing Strategy as part of the B2B Big Shots Panel Series....

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Events marketing

Measuring the success of events marketing

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....