Digital marketing & advertising

In this three-part series, Max Kremer outlines the challenges of accurately measuring the return on your digital marketing efforts....

Struggling with underperforming marketing channels? Never fear. Aaron Cullers is here to share his framework for selecting, evaluating, and optimizing tactics to meet your goals – helping you create a marketing mix that works for you and your buyers....

Words are powerful. They can encourage, prompt, and dissuade people from making a purchase or taking an action, so it’s important you choose the right ones for your message....

Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....

Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....

Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Focusing on data-driven strategies, demand generation, and conversion optimization are paramount for marketers navigating the challenges of a reduced marketing budget and increased scrutiny on spend....

Learn how Autodesk leveraged data and analytics to optimize its marketing mix globally, with real-world use cases, results, and a 5 step approach....

Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads....

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, Barbara Galiza shows how she helped a SaaS company set up their marketing and revenue attribution....

The main goal of ads is to convince potential customers to buy products or services. In this article, discover the different kinds of ads and how to get the best results from them....