Content marketing

Every day, people are bombarded with content. In this article, we look at how you can use content as a tool for engaging prospects in every stage of the buyer’s journey....

4.48 billion people use social media worldwide. In this guide, you’ll discover why social media marketing is important, how to do it, information about which platforms you should be using, and how to produce an effective B2B strategy....

50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well....

Read over 100 definitions in our glossary of revenue marketing terms to help you navigate the complex world of marketing with ease....

Content is everywhere. In this guide, you’ll discover insights into content strategies and articles discussing the key points in more detail, as well as some advice and guidance for writing content for B2B industries....

The tiering process is an important aspect of ABM; it helps marketers segment and identify more crucial, high-value accounts. In this article, we take a look at what it means to tier your accounts in ABM....

Join us on Let's Talk Revenue Marketing to hear from content marketing expert Lauren Wallett as she takes us through content forecasting....

Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more....

Paul Shapiro, Head of Technical SEO at Shopify takes us through how to drive revenue with technical SEO....

Discover what branding experts have to say about branding in B2B, how they’re doing branding, and how successful they’ve been with our State of B2B branding report!...

Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....

Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....

In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content....

In this episode of B2B Bite-sized, we’ve identified five directions content marketing is heading towards so that you and your team know where to be spending your valuable time and resources....

Storytelling is one of the most important parts of product marketing because it’s a great way of introducing your product or service to your target audience. Magda Saralegui and Elliott Rayner discuss the importance of strong storytelling....