RMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by revenue marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after revenue marketing content – ordinarily reserved for RMA Pro members.

Each stream delves deep into a key revenue marketing topic, industry trend, or case study.

Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
âś… Develop your understanding of key topics and trends
đź—Ł Hear from experienced revenue marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

  • Transitioning from lead generation to demand generation: A case study
  • Panel - The battle between sales and marketing, is there a winner
  • That sounds good: Audio creativity as a revenue driver

Transitioning from lead generation to demand generation: A case study

August 20, 2024
12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

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There’s a growing consensus among B2B marketers that traditional lead generation isn’t working. Terms like “the MQL hamster wheel” suggest a growing distaste for the “publish an ebook, get leads, call them until they relent” model. Demand generation should focus more on educating the market and less on collecting thousands of email addresses that never convert.

But how do you transition from lead generation to demand generation?

Speakers

Sarah Hartland, Director of Demand Generation at Endor Labs

How ABM can kill or save your marketing career

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This session will explore the critical impact Account-Based Marketing (ABM) can have on the trajectory of your marketing career.

Attendees will gain insights into both the potential pitfalls and career-boosting advantages of implementing ABM strategies effectively.

Speakers

Philippe Ruttens, Chief Marketing Officer at Tyk