RMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by revenue marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after revenue marketing content – ordinarily reserved for RMA Pro members.

Each stream delves deep into a key revenue marketing topic, industry trend, or case study.

Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced revenue marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

Top 5 priorities for MarOps teams: Key success metrics to drive results

January 23, 2025
5:00 pm GMT | 12:00pm EST

Sign up now

COMING SOON

In this session, John will explore the top priorities for MarOps teams and the metrics that drive their success. Join us and gain insights into how to scale operations, optimize team functions, and ensure effective use of technology and resources.

Key takeaways include:
👉 Scaling operations teams: Strategies for meeting evolving business needs while managing growth.
👉 Separation of duties: The importance of delineating roles between demand generation and operations to enhance efficiency.
👉 Investing in people: Balancing technology investments with the recruitment and development of skilled personnel.
👉 Key functions to consider: Essential roles in automation, database management, technology, analytics, project management, web operations, and finance.
👉 Avoiding MarTech pitfalls: How to scrutinize technology investments and avoid common traps like tech bloat and integration challenges.

Meet the speaker:

John Lewellan , Vice President of Marketing Operations at Apptio

John is an accomplished marketing professional with 20 years of experience in developing and executing strategic plans, managing teams, finding efficiencies in processes, and adopting technology.

Smart narratives: AI in visual and written storytelling

February 20, 2025
5:00 pm GMT | 12:00pm EST

COMING SOON

In this session, attendees will explore how AI is revolutionizing the creation of both visual and written content for both B2B and B2C consumers. Join Jason as he delves into practical applications of AI in storytelling, demonstrating its impact on content marketing strategies.

Meet the speaker:

Jason Druss, Senior Product Marketing Manager at Adobe

With a background in creative software marketing and post-production, Jason is currently helping to build the future of Pro Video as a Senior Product Marketing Manager and Strategist at Adobe. He works on revolutionary products like Frame.io and the world’s #1 professional video editing app, Adobe Premiere Pro.

Starting your search generative experience (SGE) journey – an operational perspective

December 17, 2024
4:00 pm GMT | 11:00am EST

Watch OnDemand

This session outlines the practical steps to adapt your marketing strategy to Google’s Search Generative Experience (SGE). Learn how to set clear expectations, gain leadership and SME buy-in, and operationalize SGE in your marketing workflows. Attendees will explore practical approaches to aligning content planning, ensuring organizational support, and leveraging human expertise to enhance credibility.

Key Takeaways:
👉 Understand the fundamentals of SGE and impact on marketing.
👉 Align SGE objectives with your overall marketing strategy.
👉 Set expectations and secure buy-in from leadership to create internal champions.
👉 Establish processes and resources to successfully integrate critical elements of SGE.
👉 Measure progress, refine strategies, and continuously optimize for evolving search dynamics.

Meet the speaker:

Terri Leigh Rhody, Vice President of Marketing for Fit For Work

Terri Leigh Rhody is a customer-centric marketing leader focused on influencing positive changes in healthcare and the ways in which it is delivered with primary experience in healthcare information technology, medical device, clinical research, and employee health and safety services.

Transitioning from lead generation to demand generation: A case study

Watch On Demand

There’s a growing consensus among B2B marketers that traditional lead generation isn’t working. Terms like “the MQL hamster wheel” suggest a growing distaste for the “publish an ebook, get leads, call them until they relent” model. Demand generation should focus more on educating the market and less on collecting thousands of email addresses that never convert.

But how do you transition from lead generation to demand generation?

Speakers

Sarah Hartland, Director of Demand Generation at Endor Labs

How ABM can kill or save your marketing career

Watch on Demand

This session will explore the critical impact Account-Based Marketing (ABM) can have on the trajectory of your marketing career.

Attendees will gain insights into both the potential pitfalls and career-boosting advantages of implementing ABM strategies effectively.

Speakers

Philippe Ruttens, Chief Marketing Officer at Tyk