RMAnow is your chance to stream exclusive talks and presentations from our previous events, hosted by revenue marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after revenue marketing content – ordinarily reserved for RMA Pro members.

Each stream delves deep into a key revenue marketing topic, industry trend, or case study.

Simply sign up to watch any of our upcoming live sessions. 

🎥 Access exclusive talks and presentations
âś… Develop your understanding of key topics and trends
đź—Ł Hear from experienced revenue marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

Top 5 priorities for MarOps teams: Key success metrics to drive results

January 23, 2025
5:00 pm GMT | 12:00pm EST

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COMING SOON

In this session, John will explore the top priorities for MarOps teams and the metrics that drive their success. Join us and gain insights into how to scale operations, optimize team functions, and ensure effective use of technology and resources.

Key takeaways include:

  • Scaling operations teams: Strategies for meeting evolving business needs while managing growth.
  • Separation of duties: The importance of delineating roles between demand generation and operations to enhance efficiency.
  • Investing in people: Balancing technology investments with the recruitment and development of skilled personnel.
  • Key functions to consider: Essential roles in automation, database management, technology, analytics, project management, web operations, and finance.
  • Avoiding MarTech pitfalls: How to scrutinize technology investments and avoid common traps like tech bloat and integration challenges.

Meet the speaker:

John Lewellan , Vice President of Marketing Operations at Apptio

John is an accomplished marketing professional with 20 years of experience in developing and executing strategic plans, managing teams, finding efficiencies in processes, and adopting technology.

Smart narratives: AI in visual and written storytelling

February 20, 2025
5:00 pm GMT | 12:00pm EST

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COMING SOON

In this session, attendees will explore how AI is revolutionizing the creation of both visual and written content for both B2B and B2C consumers. Join Jason as he delves into practical applications of AI in storytelling, demonstrating its impact on content marketing strategies.

Meet the speaker:

Jason Druss, Senior Product Marketing Manager at Adobe

With a background in creative software marketing and post-production, Jason is currently helping to build the future of Pro Video as a Senior Product Marketing Manager and Strategist at Adobe. He works on revolutionary products like Frame.io and the world’s #1 professional video editing app, Adobe Premiere Pro.

Data-driven AI: Your marketing superpower

March 13, 2025
5:00 pm GMT | 12:00pm EST

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COMING SOON

Overwhelmed by lists of 100s of AI apps you must use to not “fall behind”? This keynote is all about quality over quantity. Discover how focusing on high-value use cases and improving AI performance with enterprise data can lead to outsized results and a sustainable advantage in the marketplace. As a data management company, Atlan is using AI across our go-to-market motion, and is helping our customers do the same. With innovative technologies like RAG and data-driven applications like Actively, Clay, and Chatbase, leveraging your data for better AI is easier than you think.

Key takeaways:

  • Understand how enterprise data improves the performance of Gen AI
  • Explore how RAG and data-driven AI apps make this performance accessible to all marketers
  • Gain strategies for identifying high-impact AI use cases that leverage your data assets
  • Dive into practical applications at Atlan, how they performed, and what was learned
  • Establish the data foundations to capitalize on future waves of AI innovation


    Meet the speaker:

Sharif Karmally , VP, Product & Corporate Marketing at Atlan

I'm a marketing leader with a long track record of shipping products & experiences that customers love, growing SaaS businesses, growing and coaching teams, and partnering across functions & external partners to drive full-funnel growth.

Outside of work, I teach storytelling, perform improv comedy theater, play chess daily (how do I keep getting worse?), and am a proud papa.I'm a marketing leader with a long track record of shipping products & experiences that customers love, growing SaaS businesses, growing and coaching teams, and partnering across functions & external partners to drive full-funnel growth. Outside of work, I teach storytelling, perform improv comedy theater, play chess daily (how do I keep getting worse?), and am a proud papa.

Personalized marketing that's also efficient? Unlock both with AI as your strategic co-pilot

April 17, 2025
5:00 pm GMT | 12:00pm EST

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COMING SOON

AI can be your strategic co-pilot, brainstorming partner, and always-on assistant—far beyond just content generation. Whether revolutionizing research, enabling personalized customer solutions, or transforming sales enablement, AI’s real power lies in unlocking new levels of creativity and efficiency. In this session, I’ll share real-world examples of how AI has driven scalable innovation. We’ll also discuss how to harness AI’s power while preserving your human creativity, ensuring your expertise remains the ultimate differentiator in this AI-driven world.

Key Takeaways:

  • How to use AI for content creation and personalization in marketing
  • Leveraging AI for data analysis, competitive research, and automation
  • The role of AI in improving marketing strategy and thought leadership
  • Best practices for training AI and refining prompts for quality output
  • Pitfalls of relying too heavily on AI: maintaining authenticity and reliability
  • Ethical concerns and responsibility in AI-generated content

    Meet the speaker:

Khyati Srivastava ✨  Senior Director, Marketing, VGS

Senior Marketing Leader | Driving Revenue Growth & Market Leadership for Emerging Products like AI in Technology, e-Commerce, Payments, FinTech, Banks & FIs | Expert in GTM Strategy & Execution | B2B, B2C, SMB, B2B2C

With over 16 years of experience growing SaaS platforms and mobile apps, I am an enthusiastic leader with a bias for action. I achieve this by aligning marketing strategy with business insights and hands-on execution excellence. I craft customer-centric, data-driven GTM plans that amplify broad business objectives and lead cross-functional teams to deliver impactful product launches across markets and segments. My leadership style promotes collaboration, continuous learning, compassion, and a commitment to results.

Starting your search generative experience (SGE) journey – an operational perspective

December 17, 2024
4:00 pm GMT | 11:00am EST

Watch OnDemand

This session outlines the practical steps to adapt your marketing strategy to Google’s Search Generative Experience (SGE). Learn how to set clear expectations, gain leadership and SME buy-in, and operationalize SGE in your marketing workflows. Attendees will explore practical approaches to aligning content planning, ensuring organizational support, and leveraging human expertise to enhance credibility.

Key Takeaways:

  • Understand the fundamentals of SGE and impact on marketing.
  • Align SGE objectives with your overall marketing strategy.
  • Set expectations and secure buy-in from leadership to create internal champions.
  • Establish processes and resources to successfully integrate critical elements of SGE.
  • Measure progress, refine strategies, and continuously optimize for evolving search dynamics.

Meet the speaker:

Terri Leigh Rhody, Vice President of Marketing for Fit For Work

Terri Leigh Rhody is a customer-centric marketing leader focused on influencing positive changes in healthcare and the ways in which it is delivered with primary experience in healthcare information technology, medical device, clinical research, and employee health and safety services.

Transitioning from lead generation to demand generation: A case study

Watch On Demand

There’s a growing consensus among B2B marketers that traditional lead generation isn’t working. Terms like “the MQL hamster wheel” suggest a growing distaste for the “publish an ebook, get leads, call them until they relent” model. Demand generation should focus more on educating the market and less on collecting thousands of email addresses that never convert.

But how do you transition from lead generation to demand generation?

Sarah Hartland, Director of Demand Generation at Endor Labs

How ABM can kill or save your marketing career

Watch on Demand

This session will explore the critical impact Account-Based Marketing (ABM) can have on the trajectory of your marketing career.

Attendees will gain insights into both the potential pitfalls and career-boosting advantages of implementing ABM strategies effectively.

Philippe Ruttens, Chief Marketing Officer at Tyk