In our recent State of Revenue Marketing 2022 report, we found that 88.9% of participants have a content role within their organization. But according to CMI content marketing research, only 42% of B2B marketers believe their content is effective.

So it seems that B2B marketers still haven’t cracked the code when it comes to developing effective content marketing.

Fortunately, in today’s episode of Let’s Talk Revenue Marketing, our host Eve Chen is joined by content marketing expert Lauren Wallett to explore some new developments in the content marketing space.

Key talking points

  • Reimagining business and marketing
  • Content forecasting for the future
  • Analyzing data for an improved content plan
  • Content as a currency
  • Interpreting data and translating it into effective content
  • Linking creators and analysts
  • Content as entertainment

Meet the guest

Lauren Wallett

Lauren Wallett is a trend forecaster for the future of marketing and the founder of Creatrix intuitive marketing software. Her goal is to democratize marketing so that everyone who wants to start a business is empowered to. She runs Malva Media and Create Business Academy to enable businesses of all size access to creative excellence for their marketing strategies.

Lauren is a self-described creative anarchist who advocates for reimagining business through Playtriarchy that offers inclusivity and equality for everyone.

Meet the host

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience from global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into a high-performing system with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Be on the podcast

Did you enjoy this episode of Let’s Talk Revenue Marketing? If so, make sure you subscribe so you can always catch the latest episodes!

If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear as a guest? Or do you know someone else who does? Contact charley@revenuemarketingalliance.com with your pitch.