Wednesday April 26 | 3:30pm GMT

On Wednesday April 26 we will be joined by Tamana Faizi, Head of B2B Marketing at Florence and Chris Hooper, Global Director of Content Marketing & Creative at Veriff.

In today's digital landscape, content marketing has become an essential strategy for businesses to attract and retain customers. However, content marketing is not just about creating compelling and engaging content; it's about using that content to drive revenue and achieve marketing objectives. In this session, we will explore how content can fuel your revenue marketing objectives.

Whether you are new to content marketing or looking to improve your existing strategy, this session will provide you with valuable insights into how content can fuel your revenue marketing objectives.

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About the speakers

As a growth marketing expert, Chris has led the way in transforming how complex businesses such as Google, AWS, Microsoft, SAP, Adobe, Dell and Oracle grow their most valuable customers, increase revenue and speed up deal cycles.

Chris is a leader in enterprise sales and marketing tactics in the Cloud, SaaS and fin-tech space and also excels in solution and product marketing, customer journey mapping, lead generation and qualification, demand generation, channel marketing, partner marketing, program building and C-level engagement in the enterprise space.

By specialising in digital marketing data and content strategies, he has also executed customer lifecycle management programs and account-based marketing strategies for BP, BlackRock, EY, Fujitsu, Grant Thornton, Thomson Reuters and UBS. Chris produces his own sales and marketing thought leadership and regularly hosts and appear as a guest on webinars, podcasts and multi-speaker events.

He is also an experienced and award-winning print and digital editor, journalist and writer who has worked at some of the UK's most prestigious national newspapers.

Tamana has 10+ years of B2B marketing experience helping start-ups and SMEs scale across multiple sectors and industries including healthcare and technology.

She's an advocate for positive leadership, inclusivity & diversity, work-life balance, and simplicity in the most complex of matters.

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