Is revenue marketing just a Silicon Valley fad, or a global phenomenon waiting to be unleashed across cultures and borders?
In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Islam Gouda – a seasoned marketer with a truly global perspective. From his vantage point in Dubai, Islam offers a unique East-meets-West take on the forces shaping revenue marketing.
You'll hear inside stories of innovative companies in Dubai and Saudi Arabia that are putting an entirely new spin on revenue marketing best practices. Islam explains how differing cultural mindsets between East and West are reshaping everything from messaging to channel strategies.
But Islam doesn't just point out the differences – he also shows how underlying principles like measurement, revenue accountability, and hyper-relevance are universal qualities of great revenue marketing, no matter what region it emerges from.
About Islam
Islam has a marketing-focused business experience with a strong analytical ability to use available market data for strategic marketing, business development, and product development purposes identifying new business opportunities, and measuring ROI.
Key takeaways
- Silicon Valley's funding model and spirit of disruption that set the stage for revenue marketing's emergence.
- Why the rise of entrepreneurial tech hubs across the Middle East is accelerating revenue marketing's global adoption.
- How differing cultural perspectives between East and West are reshaping "best practices" for the new era.
- Why smart companies are tapping local experts to navigate nuanced regional buyer mindsets.
- What fundamentally unites all great revenue marketing, no matter where it originates: Ruthless measurement and revenue accountability.
And more.
Be on the podcast
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If there’s a topic you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.
Want to appear as a guest or know someone else who does? Get in touch with Stevie at stevie.rose@pmmalliance.com.
