Our recent State of Revenue Marketing report revealed that 38.9% of our survey respondents use between two and three software tools, and 30.6% are using more than 10!

MarTech plays a crucial role in marketing. With so much of the buyer’s journey being online, MarTech solutions can shine a light on that journey and create opportunities for businesses to increase their customer base, which in turn will boost revenue.

The development of MarTech is like holding up a mirror to how marketing has changed over the last 10 or 15 years, and in this episode of Let’s Talk Revenue Marketing, we’re exploring that development. Our podcast host, Paul Sweeney, is joined by Principal Consultant, Co-founder, and Director of BabelQuest, Eric Murphy, to discuss all things MarTech.

Key talking points:

  • The move from point solutions to platforms
  • Integrated CRM systems
  • Does MarTech offer a better experience for the buyer?
  • User adoption of MarTech tools
  • The future of marketing automation and how marketers can prepare

Meet the guest

Eric Murphy

Eric Murphy is the Principal Consultant, Co-founder, and Director of BabelQuest, a HubSpot Elite Solutions partner. HubSpot has become the #1 CRM for growing companies, and BabelQuest is seeing the biggest growth in demand from larger, more complex clients. Eric's role is to assist in the evaluation and selection of HubSpot as the right CRM platform, assemble the right team to create the implementation plan, oversee the successful deployment, and set clients up for growth.

He's been involved in 'business communications systems' since they were on green screens. As an early adopter of Marketing Automation platforms and a big fan of continuous improvement, he's seen (or made) just about every wrong decision it's possible to make. As a result, today, BabelQuest is in the top 1% of HubSpot Solutions Partners.

Meet the host

Paul Sweeney

Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.

Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.

Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.

Be on the podcast

Did you enjoy this episode? Then don’t forget to subscribe to the Let’s Talk Revenue Marketing podcast to make sure you always catch the latest episodes. If there’s a particular topic you’d like us to cover, let us know on the Revenue Marketing Alliance community Slack channel.

Would you like to appear on an episode? Or do you know someone who’d make a good guest? Contact hannah@revenuemarketingalliance.com.