Marketing Ones to Watch in 2025

Mirela Cialai is passionate about building CRM and lifecycle marketing strategies that drive meaningful customer engagement, retention, and long-term growth. Throughout her career, she has transformed marketing programs by leveraging behavioral data, automation, and personalization to create seamless, high-impact customer experiences.

From optimizing member engagement at Equinox to scaling lifecycle marketing infrastructure at TextNow and consulting for brands like Schneider National and True Religion, Mirela has helped businesses unlock growth by blending strategy with innovation. Her experience spans subscription-based and consumer-driven industries, where she has focused on creating scalable, data-driven marketing ecosystems that drive lasting customer relationships.

​Kelvin Claveria is a seasoned marketing professional with extensive experience in content marketing, digital strategy, and demand generation. As a key member of the marketing team at Rival Technologies and Reach3 Insights, he has been instrumental in driving brand growth and engagement.

Beyond his corporate role, Kelvin is deeply committed to the market research community. He volunteers as the VP of Marketing at Insights Career Network (ICN), a support network that helps research professionals navigate career transitions.

Kelvin also curates Fresh Insights Friday, a fast-growing industry newsletter that delivers the most relevant insights news to nearly 1,000 subscribers.

​Dr. Islam Gouda is a seasoned strategic marketing leader with over a decade of experience in revenue marketing, digital strategy, and customer retention. A Global Ambassador and mentor for Marketing Alliance, he empowers marketers and startups with actionable insights. He’s the author of the SMEs & Startups Marketing Guide and creator of the "100 Minutes to Ace Your Marketing Game" series.

With expertise in AI-driven marketing, lead generation, and data analytics, Dr. Gouda continuously drives innovation in the field. His thought leadership, content creation, and mentorship make him an industry standout.

Alexandra Sanpera Iglesias is a communications and content strategist with extensive global marketing experience. Currently Head of Content at Learnlight, she’s previously led communications and content strategy at Coursera and Perkbox.

Alexandra holds an MSc in Psychology of Communication from the London School of Economics and a BA in Economics from Cambridge. She’s also completed King’s College’s accelerator program in Product Management.

Alexandra has been managing teams since she was 23, and by age 25, she was Head of Communications at Perkbox. She’s spoken at prestigious events, including for the United Nations Development Programme, where she discussed EdTech and Marketing.

Nadine Leighton is a results-driven global marketing leader with a track record of driving revenue growth, pipeline acceleration, and market leadership for technology, education, and business services organizations.

A revenue marketing expert, she has led high-performing teams that deliver a significant amount (50%+) of all revenue generated, and reduced sales cycles through data-driven GTM strategies.

Nadine is also a passionate DEI advocate and co-founder of Join Our Table, a community for Black women in marcomms and media. Nadine blends strategic vision with commercial acumen, delivering measurable business impact while championing inclusivity in the industry.

Kimmah is a digital transformer and revenue enabler known for her creativity, compassion, and data-driven approach to marketing. With a focus on delivering tailored customer experiences, she applies her analytical mindset to measure marketing impact and inform decisions. As Global Vice President of Marketing at a high-growth startup, she leverages her extensive experience to drive innovation and exceed goals.

Beyond her professional achievements, Kimmah is a dedicated mentor, uplifting and empowering others to let their light shine bright. Her commitment to growth, both personally and for those around her, makes her an inspiring and impactful leader.

Milan Meurs is the definition of a get-shit-done marketer – a strategist who doesn’t just plan but delivers. As the driving force behind Neople, he’s redefining AI-driven customer service, turning bold ideas into scalable impact.

Milan blends vision with execution, pushing boundaries in growth, branding, and automation. His ability to cut through the noise, move fast, and execute flawlessly sets him apart.

Whether he’s launching disruptive campaigns or optimizing customer interactions with AI, Milan doesn’t settle for "good enough" – he makes things happen. If marketing had a pit crew, Milan would be the one leading it, full throttle.

Lee Oakley is a trailblazer in revenue marketing, redefining how organisations drive growth. As Head of Growth in APAC, Lee has helped shape the creation of a dedicated growth function that aligns marketing, sales, SDRs, partners, and product teams toward a single goal: revenue generation.

With a clear roadmap for 2025, Lee ensures that every dollar spent delivers exponential returns. Passionate about pushing boundaries, Lee continues to set new benchmarks for growth marketing, turning strategy into scalable success.

Dina is a seasoned marketing leader known for her strategic prowess and team-building skills. With extensive experience in B2B technology, she excels in driving revenue through innovative go-to-market strategies and integrated marketing plans, including ABM and digital marketing.

As Vice President of Demand Generation at Mission, Dina has consistently surpassed lead and revenue targets by spearheading comprehensive inbound and outbound strategies. Her expertise in managing teams and budgets has resulted in successful new logo acquisition and revenue growth.

Akshay Rajput is a growth marketer with over 10 years of experience in digital marketing, demand generation, and growth strategies. He specializes in driving business growth through data-driven campaigns across various channels, including paid advertising, paid social, search, OTT, and content marketing. Akshay’s creative, results-focused approach led to a 30% increase in ROI on a challenging campaign with a tight budget.

Beyond delivering impressive results, he’s also a dedicated mentor, helping to elevate his team’s skills. His passion and innovation make him a standout leader in the marketing field.

Aneri Shah is a marketing leader with over a decade of experience across iconic brands such as Facebook, WhatsApp, and Microsoft, as well as several high-growth startups. She currently leads B2B marketing at Ethos, a Series D fintech. She previously drove the launch of the WhatsApp Business Platform, the app's first monetized product.

Aneri advises startups on go-to-market strategy as an Advisor with Scale Venture Partners and runs a career coaching practice. A Berkeley graduate with degrees in Business Administration and Economics, she’s also a passionate volunteer in education initiatives, including literacy coaching and prison tutoring.

Silvia Valencia is an accomplished marketing leader with a track record of driving pipeline growth and aligning demand generation with brand strategy.

Having led teams at Refine Labs and Ideal, she excels at connecting marketing efforts to measurable outcomes, building high-performing teams, and fostering efficiency at scale. A champion of pipeline-focused metrics, Silvia challenges traditional tactics like gated content and leverages AI for actionable customer insights.

Silvia is passionate about talent development and thrives on creating environments where innovation, execution, and growth go hand in hand, empowering teams to deliver sustainable, revenue-generating results.

Dorothy Wolden is a seasoned marketing leader with over 20 years of experience driving growth strategies in the B2B sector. Currently serving as Vice President of Marketing at Cultivate, she has held pivotal roles at organizations like SureCam, Emailage, and Spiceworks Ziff Davis. Dorothy has a proven track record of success, including achieving a 90% increase in marketing-influenced opportunities and launching innovative programs that significantly boost revenue.

Dorothy also actively mentors young professionals, reflecting her dedication to professional growth and community engagement.

Zeev Wexler is a visionary entrepreneur, AI strategist, and marketing expert with over 20 years of experience helping brands scale through innovation. As the driving force behind Wexler Marketing and Viacry, he helps businesses grow through strategic, tech-driven solutions.

Zeev is a dynamic speaker known for breaking down complex topics into actionable insights and delivering measurable ROI. His strategic mindset, shaped by a military background, fuels his ability to scale businesses and lead high-performing teams. Passionate, visionary, and deeply people-focused, Zeev is a standout leader in the digital marketing landscape.