In this episode of Let's Talk Revenue Marketing, our host Paul Sweeney is joined by Darya Krakaviak, Brand and Communications Lead at N.Rich to explore all things B2B events, covering:
- Where they sit within the revenue marketing framework
- How to measure ROI properly from events
- How to make sure your events are working in service with revenue
About Darya
Darya is a Senior Communications Manager with 8+ years of experience. Her primary expertise lies in packaging and communicating the value of B2B products via a mix of offline and online channels. She has wide experience of managing cross-functional projects involving up to 20+ members.
Connect with Darya on LinkedIn.
About Paul
Paul Sweeney is an experienced marketer with a demonstrated history of working in the technology and SaaS industry. After a brief spell in government policy and politics, Paul landed in marketing.
Initially in the property investment industry, he has spent much of the last ten years in technology marketing, including system integrators, start-ups, and finally the gaming and AI giant, NVIDIA.
Paul currently leads a small team of international revenue marketers focused on data and analytics, lead lifecycle enablement, and pipeline acceleration.
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