Generative AI: A worthy investment, or just a costly experiment? Let's see...

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Key talking points

Today, we continue where we left off. Our host Eve Chen is joined by Ryan Boh, a product Advisor at Lockr and Affiliate Marketing Faculty at Anderson College of Business and Computing at Regis University.

In this episode, they carry on discussing the benefits of machine-generated content and also evaluate the cost and return on investment of generative AI.

Meet the guest

Ryan Boh

Ryan is a product Advisor at Lockr and Affiliate Marketing Faculty at Anderson College of Business and Computing at Regis University.

With a background as the former Head of Product Strategy for Activation and Identity at Oracle Advertising, and as a Product Manager of Global Data Strategy and Integration at Annalect (Omnicom Media Group).

Ryan received his Bachelor's in International Business and Management from Benedictine College and his Master's of Science from Regis University.

Meet the host

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience in global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into high-performing systems with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

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