How are marketers using webinars, virtual events, and AI to drive engagement and revenue?

Get the 2025 EMEA Digital Engagement Benchmarks Report by ON24 to explore the latest trends in audience engagement, based on millions of interactions across webinars, virtual events, and content experiences from leading brands in EMEA in 2024 as well as insights across the globe.


From an in-depth analysis of digital engagement from thousands of ON24 customers, you’ll learn:

  • How audience expectations for webinars and on-demand content are evolving
  • Why personalization and AI-driven experiences are reshaping content performance and conversion rates
  • The latest EMEA benchmarks for attendance, engagement, and conversion across webinars and virtual events
  • How EMEA companies are outpacing the rest of the world in the demand for AI-powered derivative content.
  • Actionable insights to optimize your digital engagement strategy in 2025

Whether you're optimizing your webinar strategy, leveraging AI, or refining your content engagement tactics, this report provides data-driven insights to help you make smarter decisions and drive better results.

Download the report

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth.

Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalisation and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.