Corporate culture is made up of all the people within an organization. Yet only 12% of executives believe their companies are driving the right culture.

Culture drives innovation, employee development, and retention, ultimately driving the organization toward its goals. 94% of executives and 88% of employees believe a distinct workplace culture is vital to business success. Employees’ overall ratings of their company’s qualities are 20% higher at companies with strong cultures. These qualities help winning cultures keep employees aligned and motivated.

So how do you create a winning company culture at your organization? That’s what we tackle in this episode of Let’s Talk Revenue Marketing. Our host, Eve Chen, is joined by CEO Dan Bruder to outline what exactly is meant by company culture, and how you can define it for your workplace to drive optimal revenue performance.

Key talking points:

  • Defining company culture
  • How company culture is formed
  • Creating intention through culture
  • Vision statement vs intention statement
  • Changing a company culture
  • Connecting culture to strategy
  • Promoting company culture in a remote environment

Meet the guest

Dan Bruder

Dan Bruder, Co-founder and CEO of Blendification, created Blendification to harmonize work and life. He developed it by delivering the Strategy Whiteboard and Personal Whiteboard programs through conventional consulting, teaching in MBA and Executive MBA programs, and authoring "The Blendification System" book. Blendification is also a popular TEDx Talk with over 225k views.

In addition to Blendification, Dan is an MBA faculty member at CU, Boulder and has taught at Colorado State University in the Executive MBA program. Before developing Blendification, Dan spent decades in various leadership and executive roles in large and small organizations. His first career was in banking, and he later worked in the hospitality and resort industry.

Meet the host

Eve Chen

A best-selling author, speaker, entrepreneur, veteran revenue marketer, and change driver with extensive experience from global organizations.

Eve developed the first iteration of the Revenue Generation Value Chain (RVC) and a maturity framework to help organizations transform into a high-performing system with a methodical approach by building a robust growth engine to exceed their goals. Eve authored Ascending Growth which provides practical insights into transforming Marketing into a strategic growth enabler.

Eve sits on a number of boards and leads a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses to accelerate their revenue growth.

Be on the podcast

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If there’s a subject you’d like us to cover in a future episode, let us know on the Revenue Marketing Alliance community Slack channel.

Want to appear on an episode? Or do you know someone who’d make a good guest? Contact hannah@revenuemarketingalliance.com.