It’s rare for any B2B organization not to have a blog and put out regular articles as part of their content strategy. But not everyone has the time to read content. So by not offering a diverse array of content media, you’re missing out on potential prospects.

Incorporating alternative media like audio formats or videos can provide your audience with a better customer experience, making your content more accessible across the board.

In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content. He also takes us through how he used his experience in journalism to lead a content marketing team like a newsroom, so content can be utilized in an opportunistic way.

Key talking points

• The importance of diversification in media
• Best practices for diversifying media
• Implementing a newsroom strategy within your content team

About the guest

Brendan Murray is the Head of Content Marketing and PR at Zai. He’s an experienced and versatile data-driven digital manager with experience across financial services, online gaming, media, technology, and eCommerce at PLC, start-up/scale-up, and SME level.

With 20 years of experience in content, his own career journey has been one of extreme diversity.

Get involved

If you’d like to know more about any of the podcast discussion topics or connect with fellow B2B marketers, then join the conversation on our community Slack channel.

Want to join us as a guest on one of our podcasts? Email Stevie at stevie.rose@pmmalliance.com!