Video content is a major player in B2B marketing, and it’s not surprising, with so many people choosing it as their preferred medium of content consumption.

Something else making waves in the B2B space is personalization. It’s now considered non-negotiable for many customers when it comes to how companies communicate with them.

So it’s only natural that personalized video marketing has become such a hot topic for B2B marketers everywhere.

In this episode of the B2B Bite-sized podcast, Neha Pujari, Senior Marketing Manager at Blazeclan Technologies, takes us through the alluring draw of personalized video marketing, how you can incorporate it into your marketing strategy, and some examples of the kinds of videos you can produce.

Key talking points

• Why personalized videos and why now
• The benefits of personalized videos
• Incorporating a video marketing strategy
• Where video sits in the marketing funnel
• The types of videos you can make

About the guest

Neha Pujari is the Head Field and Partner Marketing of Cloud Services provider, Blazeclan Technologies. In addition to the role, she also leads marketing for "The Clouditects" — a cloud enthusiast brand community of Blazeclan that she founded.

When Neha isn't executing events or building her community, she's consulting non-profits through skill-based volunteering to develop their marketing strategies.

Get involved

Want to know more about personalized marketing or video marketing? Join the community Slack channel and connect with fellow B2B marketers!

Want to be a guest on one of our podcasts? Feel free to get in touch with Stevie at stevie.rose@pmmalliance.com!