Will Whitham

The State of B2B Marketing Survey 2021 intends to find out which channels B2B marketers are relying on, how they're using them, and what direction they might take in the future....

Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....

Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team....

Many countries are in the midst of vaccine rollout plans and have begun easing the lockdown restrictions put in place to combat the pandemic. However, the return of large-scale trade events still seems quite far off, with major international events being an even more distant prospect....

The cost of using stock images can quickly rack up. That’s why we’ve picked out some of our favorite sources for free-to-use, royalty-free images for commercial use....

In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to....

What makes an effective social media KPI? What kinds of metrics should you be looking for?...