Will Whitham

Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....

Receiving and responding to RFPs can be an important part of the B2B marketing and sales process. But as important as they are, it’s not necessarily a term you might have heard if you’re new to the game, which can make it a daunting task to respond to your first one....

Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing....

Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results....

B2B marketing revolves around building trust. Learn how to build trust and build relationships with your audience for success. Read more....

What does a retention marketing manager do? Learn their key responsibilities, must-have skills, and how hiring one can increase customer LTV....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Read over 100 definitions in our glossary of revenue marketing terms to help you navigate the complex world of marketing with ease....

Austin Beveridge shares his experience as the "Growth guy" at Bolt, and how he's applying those lessons as Head of Marketing at Arc Technologies....

In this podcast write-up, Mary Costa shares her insights on how and why you need to set up feedback loops for your organization's customers....

Things CMOs know: brand marketing is extremely valuable for growing an organization. Things CMOs can struggle with: convincing stakeholders that it's worth investing in brand marketing....

Think marketing is all about your customers? According to Tim Parkin, you're thinking about it all wrong. Instead, you need to be looking inwards....

In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....

Mai Fenton, CMO of Superscript, gives her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....

When it comes to a popular social media network, it’s pretty much inevitable that someone asks “can we do B2B marketing on that?”. TikTok is no different and that's what we're looking at in this article....