Teresa Garanhel

Influencer marketing is a crucial part of many brands’ marketing strategy – social media has changed the way people interact and consume content, and influencers can be the bridge between brands and audiences, helping you to build trust....

If you're currently asking yourself, "how to prepare for a cookieless future" and wondering when to phase out third-party cookies, now’s the time....

In 2024, we’re bringing you the ultimate software handbook for revenue marketers so you don’t get left behind....

Words are powerful. They can encourage, prompt, and dissuade people from making a purchase or taking an action, so it’s important you choose the right ones for your message....

Dark social is the content shared through private channels like instant messaging and email, making it extremely difficult to track and measure....

The 4 Ps of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: product, price, place and promotion....

Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....

If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....

Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....