Members-only Data and analytics Preparing for a cookieless future If you're currently asking yourself, "how to prepare for a cookieless future" and wondering when to phase out third-party cookies, now’s the time....
Members-only Reports Take the Revenue Marketing Tools of Choice Survey In 2024, we’re bringing you the ultimate software handbook for revenue marketers so you don’t get left behind....
Members-only Revenue marketing Stop using these 90 promotional words Words are powerful. They can encourage, prompt, and dissuade people from making a purchase or taking an action, so it’s important you choose the right ones for your message....
Members-only Social media Dark social: Tracking and leveraging private sharing Dark social is the content shared through private channels like instant messaging and email, making it extremely difficult to track and measure....
Members-only Retention marketing 9 retention marketing strategies that drive loyalty and repeat business Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....
Members-only Customer acquisition How to build a customer referral program If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....
Members-only Revenue marketing The importance of personalization in digital marketing (with examples) Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....
