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Social media
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Teresa Garanhel
Teresa is the editorial lead for Revenue Marketing Alliance.
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Case studies
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Sam Shrager's experience in the RMA community
Brand strategy
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Brand marketing vs performance marketing: What you need to know
Content marketing
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5 content marketing trends to keep an eye on in 2025
Reports
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Take our Future of Marketing Survey 2025
Strategy
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Emotional marketing: Does it really work?
Performance marketing
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What is performance marketing?
B2B marketing
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B2B marketing trends to watch in 2025
Social media marketing
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The rise of B2B micro-influencers
AI & Automation
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Bulk SMS marketing: What is it and how do you get started?
Affiliate marketing
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What is affiliate marketing? Your complete guide
Brand strategy
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The growing importance of influencer marketing
Data and analytics
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How can marketers and advertisers prepare for a cookieless future
Reports
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Take the Revenue Marketing Tools of Choice Survey
Content marketing
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90 promotional words copywriters need to avoid
Marketing attribution
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Dark social: How to track and leverage private sharing
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