Stevie Langford

While data and creativity are often seen as at odds, Keith argues they go hand-in-hand. Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take....

Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs. Rather than taking a one-size-fits-all approach, segmentation allows you to gain a deeper understanding of your ideal customers and what motivates them....

Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams....

Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between....

Generating demand despite limited resources and visibility is an ongoing challenge. Success requires blending strategies and continual testing....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...