Stevie Langford

Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth....

The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....

Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....

Carlota Feliu, Head of Marketing at HP, gives us the lowdown on what it takes to keep prospects engaged and deals moving over those stretched-out 12-18-month evaluation periods....

The wealth of resources, networking opportunities, and educational support available through RMA's community can significantly enhance your career trajectory and professional success....

Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....

Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....

To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....

Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....

From increased sales and higher conversion rates to enhanced lifetime value and competitive advantage, customer referrals are the ultimate form of peer-influence marketing....

What is MarOps? Uncover the essentials of Marketing Operations and how it can transform your marketing workflow, efficiency, and effectiveness....

I chose the C-Suite Masterclass. I chose this course specifically due to the breadth of content available. The key item for me was the external speakers – industry experts and professionals from companies like TrustPilot, JLL, Slack, and more....

Demand generation focuses on the top of the funnel, attracting a variety of leads and introducing them to the brand, products, and solutions for the first time. Demand capture focuses on the middle to bottom of the funnel, engaging and qualifying those leads....