Stevie Langford

In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains....

We've gathered insights from accomplished revenue marketing professionals who share their remarkable success stories, the motivating factors fueling their work, and their thoughts on where this discipline is headed next....

The RMA ambassador program offers unparalleled opportunities for professional growth, networking, and collaboration within the revenue marketing community....

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....

Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....

With field marketing, you're not just promoting a product – you're creating experiences that stick. You're building trust, gathering invaluable feedback, and becoming an active part of the community....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....

An effective content strategy isn’t just about consistently producing articles, videos, or podcasts; it’s about crafting compelling experiences that resonate with your target audience and drive growth....

Retention marketing is the key to keeping your current customers engaged, winning back previous customers, and driving increased purchases from your existing customer base. Read on for more....

Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....

From engaging discussions on Slack to presenting at the Revenue Marketing Summit, the program offers a platform to connect with industry peers, share insights, and make meaningful contributions to the field of revenue marketing....

From his vantage point in Dubai, Islam Gouda offers a unique East-meets-West take on the forces shaping revenue marketing....

From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....

We caught up with Anton Belo, VP of Growth Marketing at Kochava, to chat about his experience as a speaker at RMA’s Las Vegas summit....