Shonna Bairos

Across eight years, I've enjoyed bringing purpose-driven brands and products to market, fostering relationships with customers, and collaborating cross-functionally to drive engagement and growth.

Members-only

The role of marketing operations (MarOps) in driving revenue growth

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

Hybrid attribution models hold the key to understanding buyer behavior

Members-only

Marketing attribution

Hybrid attribution models hold the key to understanding buyer behavior

Creating a hybrid approach to attribution means combining software-based methods with first-party reported methods to provide a more holistic view of marketing performance....