Rebecca Stewart

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....

Database building made easy! Our insider tips transform list-building from daunting to effortless, unveiling data goldmines for marketing magic....

Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads....

Many have said AI is going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!...

50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well....

If your marketing team is using agile marketing practices, then your team might have a scrum master. But you might be wondering what your scrum master is responsible for, if so, don’t worry! That’s exactly what this article is about....

One of the biggest pros of agile marketing is the decrease in silos and wider visibility across the whole company. But how can you achieve this? In this article, we’ll look at how your marketing team can align with other departments using the agile method....

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....