Michael Nevski

Director of Global Insights at Visa

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Navigating consumer uncertainty: How brands can build trust

In a world where consumers are cautious and spending habits are shifting, how can brands stay ahead? This article explores the latest trends in consumer behavior and offers actionable strategies to help brands adapt and thrive....

Connecting data effectively to understand customers’ needs and drive personalization

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Connecting data effectively to understand customers’ needs and drive personalization

When it comes to harnessing the power of data to understand customer needs and personalize their experiences, the path is as intricate as it is transformative. In this article, discover how leveraging third-party data and developing robust analytical frameworks can revolutionize personalization....