Marcus Andrews

I design narratives, create go-to-market strategy, and launch products at HubSpot. Prior to HubSpot I helped bring AdWords and YouTube products to market at Google .

Narrative design is replacing product positioning: Here's why

Members-only

Brand strategy

Narrative design is replacing product positioning: Here's why

You need to think deeper, and more strategically about the world you want to create in the mind of your future community. More companies are getting more intentional about their messaging, and building great positioning that informs it. But very few are designing narratives that guide all of this....

Revenue Marketing Alliance is on a mission to leverage the power of community to accelerate the impact of revenue marketing for businesses. We want to inspire and inform your journey and provide the tools you need to innovate and propel your growth.