Members-only Data and analytics The role of data education in driving business success Companies are under immense pressure to make informed decisions that not only align with business objectives but also accelerate growth....
Members-only Team alignment Why aligning your marketing team’s focus to company business goals is integral for success Here’s a comprehensive look at why marketing's alignment to company goals is crucial and how data plays a pivotal role in this process....
Members-only Retention marketing Leveraging data to improve your retention marketing Retention marketing focuses on engaging and delighting your existing customer base, ensuring they stay loyal and continue to generate revenue over time....
