Members-only Customer acquisition How to improve your marketing personas Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....
Members-only Content marketing How to nail your product messaging Sarah Din, Director of Product Marketing at SurveyMonkey, treats us to the pearls of her wisdom and gave her advice on how to create content messaging sure to resonate with your target audience....
Members-only Retention marketing How to increase customer retention rate and boost customer loyalty Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base....
Members-only Customer acquisition When can personas fail? There are times when personas don’t quite hit the spot, and they can be misunderstood and misused. There are several reasons why personas may not have the desired effect....
Members-only Competitive intelligence & analysis How to get marketing results with competitor analysis B2B marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which marketing approaches have been met with a lukewarm response....
