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James Shaw
James Shaw is the Content Manager at The Alliance.
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Data and analytics
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Attribution 2.0: The solution to ROAS measurement
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Answer Engine Optimization: How to rank in AI Overviews
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What does Google’s March 2024 Core Update mean for the future of SEO?
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SEO 2.0: How to adapt to the future of search
Data and analytics
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A step-by-step guide to migrating from Universal Analytics to GA4
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