Hannah Wesson

As part of our State of B2B branding report from this year, we took a look at how marketers perceive the importance of their brand to their customers. Discover just a snapshot of our findings....

Are you a revenue marketer (or aspiring to be)? If so, be a part of the report transforming the revenue marketing landscape! Fill out our survey today....

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped video marketers....

Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!...

Honing your skills as a marketer means expanding outside of your usual skillset and the comfort zone of your niche. If you're a UX designer, here's how you can become more t-shaped....

Discover what branding experts have to say about branding in B2B, how they’re doing branding, and how successful they’ve been with our State of B2B branding report!...

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....

Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....

Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content....

In this episode of B2B Bite-sized, we’ve identified five directions content marketing is heading towards so that you and your team know where to be spending your valuable time and resources....

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how social media marketers can become t-shaped by broadening their marketing skill set....

Do you want to develop your broader marketing knowledge? Introducing the t-shaped marketer playbook! Your comprehensive guide to becoming a more well-rounded, t-shaped marketer....

Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....