Grace Gupta

Grace is the Copywriter at Customer Success Collective and loves getting her teeth stuck into anything content-related. Feel free to drop her a line on LinkedIn to chat about customer success!

Manchester

Members-only

How to calculate and increase your customer lifetime value (CLV)

This little metric packs a lot of punch. In fact, customer lifetime value represents a crucial metric that enables companies to make smarter decisions around investing in customer acquisition and retention....

What is a North Star metric in marketing?

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Data and analytics

What is a North Star metric in marketing?

North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy....

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Empower your employees by building a culture that values every customer interaction

Discover how to build a culture that values the importance of each customer interaction and empowers employees to provide the ultimate service....