Gabriel Gervelis

Gabriel is a fractional B2B growth marketing executive who is Forrester certified with 15+ years experience working with startups and global enterprises.

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Marketing attribution

How to set better KPIs using multi-touch marketing attribution

In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs....

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