Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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What is customer segmentation in marketing? And why is it important?

Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs. Rather than taking a one-size-fits-all approach, segmentation allows you to gain a deeper understanding of your ideal customers and what motivates them....

Examine the difference between strategic and tactical marketing

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Revenue marketing strategy

Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....