Charley Gale

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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The role of FOMO on consumer psychology

Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

From B2B to B2H: building customer connection

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Customer acquisition

From B2B to B2H: building customer connection

With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing....

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How is product marketing connected with sales and marketing?

In PMA's 2021 State of Product Marketing report, PMMs were asked about their job roles previous to product marketing. In this article, we’ll be taking a deeper look at the relationship between product marketing, sales, and marketing....

How to avoid common messaging and positioning mistakes

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Brand strategy

How to avoid common messaging and positioning mistakes

Messaging and positioning are two of the most important parts of developing a product marketing strategy. Yet, it’s easy to make mistakes that could easily be avoided. In this article, we’ll be exploring how to optimize your messaging and positioning techniques....

Tailoring product storytelling to your target audience

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Content marketing

Tailoring product storytelling to your target audience

Storytelling is one of the most important parts of product marketing because it’s a great way of introducing your product or service to your target audience. Magda Saralegui and Elliott Rayner discuss the importance of strong storytelling....

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Social media marketing

How to align social campaigns with brand personas

We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?...