Charley Gale

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State of Revenue Marketing Report 2023

Are you ready to uncover the hidden secrets behind explosive revenue growth and harness the transformative power of your marketing efforts in 2023?...

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Revenue marketing

Master the art of revenue growth with Revenue Marketing Certified: Core

Step into the world of revenue marketing and transform the way you do business with the Revenue Marketing Certified: Core course....

Evaluating the ROI of generative AI | Let's Talk Revenue Marketing | Eve Chen and Ryan Boh

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Podcasts

Evaluating the ROI of generative AI | Let's Talk Revenue Marketing | Eve Chen and Ryan Boh

Are we on the brink of a revolution in content creation? Join us as we delve deeper into the advantages of machine-generated content and confront the burning question: Is generative AI a worthy investment or just a costly experiment?...

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Revenue marketing

The ultimate revenue marketing glossary: Key terms explained

Read over 100 definitions in our glossary of revenue marketing terms to help you navigate the complex world of marketing with ease....

“The networking was amazing!” | Siara Nazir’s experience as a speaker at the Revenue Marketing Summit

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Case studies

“The networking was amazing!” | Siara Nazir’s experience as a speaker at the Revenue Marketing Summit

Gain an insider's perspective into the Revenue Marketing Summit and the transformative impact it has on the revenue marketing landscape....

“I'm not being sold to, instead I'm actually collaborating with individuals.” | Revenue Marketing Summit, Las Vegas attendee testimonials

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Case studies

“I'm not being sold to, instead I'm actually collaborating with individuals.” | Revenue Marketing Summit, Las Vegas attendee testimonials

Discover what attendees gained from the Revenue Marketing Summit in Las Vegas on 24-25 May 2023 including key takeaways and benefits of the event....

The ethics and implications of generative AI, with Eve Chen and Ryan Boh

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Podcasts

The ethics and implications of generative AI, with Eve Chen and Ryan Boh

Ever wondered about the rise of generative AI and its impact on our lives? Explore this cutting-edge technology and the ethical issues it brings....

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Lead generation

What is lead generation in marketing? Your complete guide

Get the low down on lead generation and how to build the perfect lead gen strategy....

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Demand gen

What is demand generation in marketing? Your comprehensive guide

Demand generation is one of the core components of a revenue marketing strategy. It encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services....

Make your mark: Help transform the industry with our State of Revenue Marketing survey

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Reports

Make your mark: Help transform the industry with our State of Revenue Marketing survey

We wanna get the low-down on what’s happening right now in the world of revenue marketing. Take our survey today and be part of the research....

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B2B marketing

Is A/B testing still relevant in B2B marketing?

We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies....

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Revenue marketing

Unlock the elements of revenue marketing success with our periodic table

Use the revenue marketing periodic table as a framework to identify specific tactics and strategies that are most effective at driving revenue growth....

Revenue Marketing Summit, Denver | Attendees share their experiences

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Case studies

Revenue Marketing Summit, Denver | Attendees share their experiences

At the Revenue Marketing Summit, Denver in April 2023, we spoke to a handful of professionals on what they thought about the event....

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Brand strategy

How brand messaging changes for B2B and B2C companies

Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies....

Building business strategies around market trends

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Marketing strategy

Building business strategies around market trends

Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings....

Charley is the copywriter at Revenue Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!