Barbara Galiza

Barbara is a growth and analytics consultant with 10+ years of experience. A lover of tech and user behavior, she's the glue that holds marketing, product, and data together.

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Marketing attribution

How to get attribution right in SaaS

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, Barbara Galiza shows how she helped a SaaS company set up their marketing and revenue attribution....

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