Members-only Revenue marketing strategy How to craft a sales pitch that wins From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....
Members-only Brand strategy April Dunford on how to master positioning for growth When it comes to positioning products, we have to acknowledge they don’t exist in a vacuum. In this article, we walk you through how to position your products or services for maximum impact....
