Members-only Retention marketing What is retention marketing? Retention marketing is the key to keeping your current customers engaged, winning back previous customers, and driving increased purchases from your existing customer base. Read on for more....
Members-only Customer acquisition What is the B2B marketing funnel? Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....
Members-only Case studies "RMA's ambassador program is the perfect platform to amplify your voice" From engaging discussions on Slack to presenting at the Revenue Marketing Summit, the program offers a platform to connect with industry peers, share insights, and make meaningful contributions to the field of revenue marketing....
Members-only Revenue marketing strategy How to navigate B2B2C marketing B2B2C (business-to-business-to-consumer) refers to companies that sell to businesses, but the end users are employees or consumers....
Members-only Membership content Connecting data effectively to understand customers’ needs and drive personalization When it comes to harnessing the power of data to understand customer needs and personalize their experiences, the path is as intricate as it is transformative. In this article, discover how leveraging third-party data and developing robust analytical frameworks can revolutionize personalization....
Members-only Events marketing Event-driven marketing: How to turn attendee engagement into revenue Event marketing is a strategic way of fostering brand awareness, engaging directly with audiences, and driving meaningful business outcomes....
Members-only Leadership Building a diverse and inclusive revenue marketing team Building a diverse and inclusive revenue marketing team enriches perspectives, enhances creativity, and fosters a culture where everyone feels valued and empowered to contribute their best work....
Members-only Demand gen How to measure the success of a demand generation campaign When it comes to demand generation, the path from conceptualization to successful execution involves meticulous strategy and continuous refinement. In this article, discover the foundational elements of successful demand generation campaigns....
Members-only Podcasts Revenue Marketing: From Silicon Valley to the Middle East with Islam Gouda From his vantage point in Dubai, Islam Gouda offers a unique East-meets-West take on the forces shaping revenue marketing....
Members-only Growth marketing The key stages of the growth marketing funnel: Benefits and tactics From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....
Members-only Membership content Why most B2B marketers don't know what they're doing The world of B2B marketing is filled with complex challenges. In this article, discover the why and how of navigating B2B marketing's often opaque terrain....
Members-only Case studies Anton Belo's experience as an RMA summit speaker: "I had a lot of job offer requests after this event!" We caught up with Anton Belo, VP of Growth Marketing at Kochava, to chat about his experience as a speaker at RMA’s Las Vegas summit....
Members-only Careers The key skills needed for revenue marketing success Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth....
Members-only Demand gen Demand generation strategies for every business growth stage In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line....
Members-only Brand strategy How brand perception drives unbreakable customer advocacy and loyalty The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values....
