Brand marketing vs performance marketing: What you need to know

Keith Povey, Director of Revenue Marketing at Panaseer, explores how data can inform and enhance creative efforts....

VP of Global Sales & Marketing at DATAMARK takes us through strategies and methodologies to identify and engage key personas, measure success, and drive substantial growth....

Strategic product marketing generates more and better leads, higher conversion rates, and larger deal sizes, boosting your revenue marketing....

In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains....

We've gathered insights from accomplished revenue marketing professionals who share their remarkable success stories, the motivating factors fueling their work, and their thoughts on where this discipline is headed next....

The RMA ambassador program offers unparalleled opportunities for professional growth, networking, and collaboration within the revenue marketing community....

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....

As a result of privacy concerns and buyer behavior changes, norms are shifting, leading to a necessary evolution in our approach to demand gen....

Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....

Discover insights for maximizing the ROI of content marketing, strategies that have succeeded, common pitfalls to avoid, and how to effectively communicate the value of these initiatives to the CFO....

From simplifying lengthy and repetitive tasks, speeding up content creation, and optimizing content to automating content posting, AI can help you with day-to-day and repetitive tasks with accuracy and efficiency....

With field marketing, you're not just promoting a product – you're creating experiences that stick. You're building trust, gathering invaluable feedback, and becoming an active part of the community....

Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....

The March 2024 Core Update was Google's most extensive release in years. Here's what it means for the future of SEO....

Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....