Members-only Customer acquisition Ideal customers, ideal messaging: Getting started with ICPs Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John's experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....
Members-only Retention marketing Retention marketing best practices for B2B marketers If you're a revenue marketer focused on B2B, there's a pretty good chance that your leadership team is focused on retention marketing....
Members-only Demand gen Creating compelling demand generation campaigns for nonprofit organizations Demand generation in the nonprofit sector is more about understanding the audience, creating impactful messages, and engaging potential supporters effectively....
Members-only Revenue marketing strategy How to craft a sales pitch that wins From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....
Members-only Email marketing 5 strategies for building high-converting email campaigns Emails are ideal for communicating your brand's mission, highlighting your value proposition, and turning subscribers into loyal fans. But for this to happen, you need to build every email campaign with a specific goal in mind....
Members-only Customer acquisition How to improve your marketing personas Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....
Members-only Lead generation How to create an efficient paid social campaign for lead generation Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads....
Members-only Membership content Continuously improve your revenue and ROI with real marketing measurement In this article, discover the strategies and methodologies that are crucial for optimizing marketing performance and driving significant business growth....
Members-only Account-based marketing Sustaining customer engagement over extended sales cycles For sectors with a long sales cycle, B2B marketing can be a real challenge. In this article, discover the intricacies of sustaining engagement over extended sales cycles....
Members-only Careers An SEO exec's guide to becoming a t-shaped marketer T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set....
Members-only Retention marketing Key tactics for successful retention marketing in the SaaS industry Every interaction is an opportunity to reinforce value, address concerns, and nurture loyalty. Retention strategies today are built on a combination of data-driven insights and a personalized approach. Join us to explore the major strategies that lead to customer satisfaction....
Members-only Social media marketing Social media's influence on video marketing: Instagram, TikTok, and YouTube Video marketing is no longer “nice to have.” Platforms like TikTok, Instagram, and YouTube revealed what users want, and that's engaging, entertaining, and value-driven video content....
Members-only Content marketing How to nail your product messaging Sarah Din, Director of Product Marketing at SurveyMonkey, treats us to the pearls of her wisdom and gave her advice on how to create content messaging sure to resonate with your target audience....
Members-only Data and analytics How to leverage data to fuel marketing creativity Keith Povey, Director of Revenue Marketing at Panaseer, explores how data can inform and enhance creative efforts....
Members-only Membership content Persona marketing to maximize B2B sales results VP of Global Sales & Marketing at DATAMARK takes us through strategies and methodologies to identify and engage key personas, measure success, and drive substantial growth....
