Members-only Account-based marketing How to structure an account-based marketing (ABM) team Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. It needs to be clear who takes ownership of what and who reports to whom if you’re going to be successful with ABM....
Members-only Content marketing The role of content in driving marketing performance An effective content strategy isn’t just about consistently producing articles, videos, or podcasts; it’s about crafting compelling experiences that resonate with your target audience and drive growth....
Members-only Membership content Managing marketing operations: Building the airplane as you're flying Integrating diverse elements within a rapidly growing company is filled with strategic challenges and opportunities. In this article, Ronan O'Connor unveils the strategies that have been pivotal in crafting an integrated marketing operation....
Members-only Retention marketing What is retention marketing? Your comprehensive guide Retention marketing is the key to keeping your current customers engaged, winning back previous customers, and driving increased purchases from your existing customer base. Read on for more....
Members-only Customer acquisition What is the B2B marketing funnel? Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....
Members-only Case studies "RMA's ambassador program is the perfect platform to amplify your voice" From engaging discussions on Slack to presenting at the Revenue Marketing Summit, the program offers a platform to connect with industry peers, share insights, and make meaningful contributions to the field of revenue marketing....
Members-only Revenue marketing strategy How to navigate B2B2C marketing B2B2C (business-to-business-to-consumer) refers to companies that sell to businesses, but the end users are employees or consumers....
Members-only Membership content Connecting data effectively to understand customers’ needs and drive personalization When it comes to harnessing the power of data to understand customer needs and personalize their experiences, the path is as intricate as it is transformative. In this article, discover how leveraging third-party data and developing robust analytical frameworks can revolutionize personalization....
Members-only Events marketing Event-driven marketing: How to turn attendee engagement into revenue Event marketing is a strategic way of fostering brand awareness, engaging directly with audiences, and driving meaningful business outcomes....
Members-only Leadership Building a diverse and inclusive revenue marketing team Building a diverse and inclusive revenue marketing team enriches perspectives, enhances creativity, and fosters a culture where everyone feels valued and empowered to contribute their best work....
Members-only Demand gen How to measure the success of a demand generation campaign When it comes to demand generation, the path from conceptualization to successful execution involves meticulous strategy and continuous refinement. In this article, discover the foundational elements of successful demand generation campaigns....
Members-only Podcasts Revenue Marketing: From Silicon Valley to the Middle East with Islam Gouda From his vantage point in Dubai, Islam Gouda offers a unique East-meets-West take on the forces shaping revenue marketing....
Members-only Growth marketing The key stages of the growth marketing funnel: Benefits and tactics From initial brand awareness to becoming a loyal advocate, the funnel visually maps out every step of the customer journey. This bird's eye view gives you an in-depth understanding of all the touchpoints to optimize for enhancing engagement....
Members-only Membership content Why most B2B marketers don't know what they're doing The world of B2B marketing is filled with complex challenges. In this article, discover the why and how of navigating B2B marketing's often opaque terrain....
