AI-driven customer segmentation: Opportunities and challenges

Wondering how to enhance your marketing team’s performance and happiness? You’ve come to the right place. This five-step guide will help you harness AI to empower your team, making their work more efficient and enjoyable....

Personalized content and recommendations resonate more with individual customers, capturing their interest and encouraging interaction, as well as customer engagement....

Conquer revenue marketing challenges with Marketing Labs! Join monthly workshops and expert office hours to learn from industry leaders and collaborate with peers....

Monthly live sessions are open to Pro+ members. Please log in to register, or sign up for a membership here....

Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John's experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....

If you're a revenue marketer focused on B2B, there's a pretty good chance that your leadership team is focused on retention marketing....

Demand generation in the nonprofit sector is more about understanding the audience, creating impactful messages, and engaging potential supporters effectively....

From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....

Emails are ideal for communicating your brand's mission, highlighting your value proposition, and turning subscribers into loyal fans. But for this to happen, you need to build every email campaign with a specific goal in mind....

Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....

Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads....

In this article, discover the strategies and methodologies that are crucial for optimizing marketing performance and driving significant business growth....

For sectors with a long sales cycle, B2B marketing can be a real challenge. In this article, discover the intricacies of sustaining engagement over extended sales cycles....

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set....

Every interaction is an opportunity to reinforce value, address concerns, and nurture loyalty. Retention strategies today are built on a combination of data-driven insights and a personalized approach. Join us to explore the major strategies that lead to customer satisfaction....