Members-only Social media marketing The rise of B2B micro-influencers Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....
Members-only Account-based marketing The ABCs of ABM: A step-by-step guide to success Learn how to build, execute, and measure an ABM program that drives engagement and delivers growth....
Members-only Revenue marketing Attracting and retaining top marketing talent Here are several ways you can improve your acquisition and retention efforts to increase your chances of success....
Members-only B2B marketing The future of B2B marketing: Insights from LinkedIn’s 2024 B2B marketing benchmark report When it comes to B2B marketing, everyone’s asking the same question: What’s working, and what’s a waste of time The 2024 LinkedIn B2B Marketing Benchmark Report provides some answers....
Members-only AI & Automation Bulk SMS marketing: What is it and how do you get started? You can use bulk SMS to promote your products and services, announce discounts, sales, or offers, send reminders or alerts, share personalized messages, like birthday greetings, and so much more....
Members-only Social media marketing 5 tips to craft influencer media kits that seal the deal Explore five major tips that can help you start securing brand partnerships....
Members-only Retention marketing Building customer loyalty through AI-powered retention marketing Retention marketing—focused on nurturing relationships with existing customers—has been revolutionized by artificial intelligence (AI), enabling brands to go beyond basic customer satisfaction....
Members-only Membership content Data-driven AI: Your marketing superpower Stay ahead in the AI race! Discover how to leverage generative AI, RAG, and your unique data assets to build a sustainable competitive advantage....
Members-only Content marketing LinkedIn outreach strategies for content distribution LinkedIn isn’t just about networking anymore—it’s an important channel for content distribution....
Members-only Affiliate marketing What is affiliate marketing? Your complete guide Affiliate marketing is an efficient way for businesses to grow their reach and revenue and, if done correctly, it’s a win-win for both companies and affiliates....
Members-only OnDemand Email Marketing Virtual Summit | November 2024 Catch up with all the action from Email Marketing Virtual Summit | November, 2024. Discover best practices and take away proven tactics from experts at NBCUniversal, ROLLER Software, and CBIZ....
Members-only Account-based marketing Account-based marketing for professional services: A guide to building trust and long-term relationships For professional services to connect with clients and build trust, they must nurture key accounts in a way that sustains retention and growth....
Members-only Data and analytics AI-driven customer segmentation: Opportunities and challenges What opportunities does AI present for customer segmentation and how do you navigate the challenges with adopting this powerful technology?...
Members-only Social media marketing How to conduct a social media audit If you’re struggling to remember the last time you reviewed your overarching objectives, it’s probably time to step back and do a social media audit....
