Members-only Growth marketing The shocking divide between media strategy and execution Proper automation of campaign setup governance can help marketers see exactly the prize they are missing, elevating media execution to become a brand’s most strategic pillar....
Members-only Demand gen 6 B2C demand generation strategies Discover 6 effective B2C demand generation strategies to boost customer engagement, drive sales, and grow your business. Learn how to attract and convert more consumers with proven tactics....
Members-only Social media marketing Dark social: Tracking and leveraging private sharing Dark social is the content shared through private channels like instant messaging and email, making it extremely difficult to track and measure....
Members-only Revenue marketing strategy The 4 Ps of marketing and the marketing mix The 4 Ps of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: product, price, place and promotion....
Members-only Data and analytics Essential metrics to measure growth marketing success Effectively measuring the success of your growth marketing strategies is vital for achieving sustainable results. The key lies not only in collecting data but in turning that data into actionable insights that propel your business forward....
Members-only Demand gen 6 steps for powerful demand generation campaigns While many companies traditionally focused on capturing existing demand, this approach is no longer sufficient....
Members-only Growth marketing What is growth marketing? So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that....
Members-only Retention marketing 9 retention marketing strategies that drive loyalty and repeat business Did you know that a 5% increase in customer retention can lead to more than a 25% boost in profit? Let's look at retention strategies that work....
Members-only Membership content How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Customer acquisition How to build a customer referral program that drives value If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....
Members-only Strategy Leveraging interactive marketing for enhanced personalization in a post-cookie world The date they’ll stop using third-party cookies keeps getting pushed out, giving marketers a little more time to find other ways to reach target audiences....
Members-only Affiliate marketing Improving the customer journey with affiliate marketing By blending affiliate marketing into your overall strategy, you can craft a cohesive, engaging experience that guides customers from awareness to purchase and beyond....
Members-only Revenue marketing strategy 5 strategies for growing your business on a budget Pop quiz: What's the not-so-secret weapon of fast-growing companies? If you said “a great product” or “unlimited marketing budget,” you're only half right. The real answer? Growth strategies that actually deliver....
Members-only Customer acquisition Customer acquisition in the marketing mix: Strategies for sustainable growth Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives....
